Privacy Policy

For the purposes of this Privacy Policy:

• Account means a unique account created for You to access our Service or parts of our Service.
• Company (referred to as either “the Company”, “We”, “Us” or “Our”) refers to Selvio.
• Cookies are small files that are placed on Your computer or device by a website.
• Country refers to: Ontario, Canada.
• Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.
• Personal Data is any information that relates to an identified or identifiable individual.
• Service refers to the Selvio website and application.
• Service Provider means any natural or legal person who processes the data on behalf of the Company.
• Usage Data refers to data collected automatically, generated by the use of the Service or from the Service infrastructure.
• You means the individual accessing or using the Service, or the legal entity on behalf of which such individual is accessing or using the Service.

Personal Data. While using Our Service, We may ask You to provide Us with certain personally identifiable information, including: email address, first name and last name, company name, billing information, and usage data.

Usage Data. Usage Data is collected automatically when using the Service. It may include information such as Your Device’s IP address, browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, and other diagnostic data.

Product and Listing Inputs. When You use the Service to design Amazon listing content, We process the product information You provide to Us - such as product photos You upload, titles, bullet points, descriptions, and brand assets - for the sole purpose of generating the creative outputs You request. We do not connect to Amazon to retrieve seller data on Your behalf, and We do not aggregate Amazon information across multiple sellers.

The Company may use Personal Data for the following purposes:

• To provide and maintain our Service.
• To manage Your Account and Your registration as a user of the Service.
• To perform a contract for products or services You have purchased.
• To contact You regarding updates or informative communications related to the Service.
• To provide You with news, special offers and general information about the Service.
• To manage Your requests and respond to support inquiries.
• For business transfers in connection with any merger, restructuring, or sale of assets.
• For data analysis, identifying usage trends, and improving our Service.

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy, including to comply with our legal obligations, resolve disputes, and enforce our legal agreements.

Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. This information may be transferred to computers located outside of Your jurisdiction.

You have the right to delete or request that We assist in deleting the Personal Data that We have collected about You. You may delete certain information directly through Your Account or by contacting Us at the email address below.

• Cloud hosting & storage providers (e.g. Amazon Web Services, Cloudflare): host the application, databases, and uploaded assets. Information stored: account data, uploaded product photos, generated creative outputs, and project metadata.
• Authentication providers: handle sign-in, session management, and password resets. Information shared: email address and authentication tokens.
• Payment processors (e.g. Stripe): process subscriptions and invoices. Information shared: name, billing email, and billing address. We do not store full card numbers.
• AI model providers (e.g. OpenAI, Anthropic, Google, image-generation providers): generate images, copy, and design briefs from the inputs You submit. Information shared: the product inputs and prompts You provide for that generation request. These providers are contractually prohibited from using Your inputs to train their models.
• Transactional email providers: send account, billing, and support emails. Information shared: name and email address.
• Customer support tooling: track and respond to support requests. Information shared: name, email, and the contents of Your support messages.
• Product analytics & error monitoring: understand product usage and diagnose errors. Information shared: pseudonymous usage events, device metadata, and error context. We do not send Amazon Information to analytics providers.
• Legal, regulatory, or governmental authorities: where required by law, legal process, or to protect rights, safety, or property.

“Amazon Information” means any information You provide that originates from or relates to Amazon, including product titles, descriptions, images, ASINs You enter, and brand assets associated with Your Amazon catalog. Amazon Information is processed only to deliver the design outputs You request, is access-controlled to Your account, is not combined with information from other customers, and is not sold or licensed to any third party. Amazon Information is shared only with the hosting, storage, and AI-generation providers listed above strictly as needed to fulfil Your design requests.

• We only access and process Information that is strictly necessary to provide the design and creative-generation features the Authorized User has requested.
• We do not use Personally Identifiable Information about Amazon Customers for any purpose other than what is expressly permitted by the AUP (e.g. merchant-fulfilled shipping or to meet legal, tax, or regulatory requirements), and only where the Authorized User has documented such a requirement with Us.
• We do not target Amazon Customers for marketing, do not solicit, fabricate, or modify reviews, and do not use Amazon Information or any external data services to do so.
• We do not aggregate Information across Authorized Users’ businesses or customers to provide, sell, benchmark, or otherwise share with any party, including competing Authorized Users.
• We do not publish, promote, or use insights about Amazon’s own business for Our own business purposes.
• We do not offer or promote external (non-Amazon) data services that vend information retrieved from Amazon.
• We will not facilitate or promote any violation of an Authorized User’s agreements with Amazon, and We will report suspected abuse to Amazon and suspend the relevant access.

• Access to Amazon Information inside Our organisation is granted on a strict need-to-know basis to employees and contractors who require it to operate the Service.
• We never request, accept, or store Authorized Users’ Seller Central / Vendor Central usernames, passwords, MFA codes, or access keys, and We never ask Authorized Users to share Information manually from Amazon Portals in order to circumvent Amazon policies.
• Where Amazon Portal access is required, We ask Authorized Users to grant it through secondary user permissions or the standard third-party authorization flow.
• Amazon Information is encrypted in transit (TLS) and at rest, stored in access-controlled environments, and logically segregated by Authorized User account.
• We retain Amazon Information only for as long as needed to provide the Service, comply with legal obligations, or resolve disputes, after which it is deleted or anonymised. Authorized Users may request deletion at any time.
• We maintain an internal incident-response process and will notify affected Authorized Users and Amazon, as required by the DPP, in the event of a Security Incident involving Amazon Information.
• We will inform Amazon SP-API Solution Provider Support within 30 days of any organisational change (such as a merger, acquisition, change of control, or material change in product offering) that affects Our use of Information, and We maintain a written policy to this effect.

We do not disclose Amazon Information, individually labelled or aggregated, to other Application users, affiliated entities, or any outside party, except as strictly required to perform the acceptable activities the Authorized User has authorized Us to perform. The only outside parties that may process Amazon Information on Our behalf are the sub-processors listed under “Categories of recipients” above (cloud hosting and storage, authentication, payment processing, AI model providers, transactional email, customer support tooling, and product analytics / error monitoring — the last of which does not receive Amazon Information). Each such party is engaged under a written contract that:

• limits use of Amazon Information to providing the contracted service to Us;
• requires confidentiality and security standards at least as strict as Our own, verified through Our vendor due-diligence process;
• prohibits onward sale, licensing, aggregation, or use of Amazon Information for the sub-processor’s own purposes (including model training); and
• where Personally Identifiable Information is transferred internationally, includes the contractual provisions required under applicable law (e.g. Standard Contractual Clauses).

We do not sell Amazon Information, do not share it with advertising networks, and do not share it with other Authorized Users. A current list of sub-processors is available on request to support@selvio.net.

We are clear with Authorized Users about what data We access and why. Our Service uses third-party generative AI models to produce images, copy, and design briefs from the product information You provide. AI-generated outputs may contain inaccuracies and should be reviewed by the Authorized User before publishing to Amazon. We do not modify Amazon Information in a way intended to deceive Authorized Users or Customers.